As of May 2024, one-quarter of marketers surveyed in Brazil reported allocating less than percent of the budget of the brands they worked for to influencer marketing. Approximately ** percent said they reserved between *** and **** percent of the amount for that purpose, while only **** percent stated allocating more than half of the budget to influencer marketing. According to the same study, influencer marketing's goals producing the best results for marketers in Brazil included a higher brand awareness and reaching new audiences.
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ÌÇÐÄÆƽâ°æ. (July 1, 2024). Percentage of marketers' budget allocated to influencer marketing in Brazil as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1385921/influencer-marketing-budget-share-brazil/
ÌÇÐÄÆƽâ°æ. "Percentage of marketers' budget allocated to influencer marketing in Brazil as of May 2024." Chart. July 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1385921/influencer-marketing-budget-share-brazil/
ÌÇÐÄÆƽâ°æ. (2024). Percentage of marketers' budget allocated to influencer marketing in Brazil as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1385921/influencer-marketing-budget-share-brazil/
ÌÇÐÄÆƽâ°æ. "Percentage of Marketers' Budget Allocated to Influencer Marketing in Brazil as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2024, /statistics/1385921/influencer-marketing-budget-share-brazil/
ÌÇÐÄÆƽâ°æ, Percentage of marketers' budget allocated to influencer marketing in Brazil as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1385921/influencer-marketing-budget-share-brazil/ (last visited July 25, 2026)
Percentage of marketers' budget allocated to influencer marketing in Brazil as of May 2024 [Graph], ÌÇÐÄÆƽâ°æ, July 1, 2024. [Online]. Available: /statistics/1385921/influencer-marketing-budget-share-brazil/
