In a survey conducted in late 2024, around*** percent of surveyed advertisers in China expected to increase their company budget on "zhongcao" content, aka posts with product recommendations. Short-form video platforms were the most desirable online marketing channel, with 67 percent of marketers planning to invest more resources.
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Miaozhen Systems (GDMS, & M360), & Various sources. (December 26, 2024). Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
Miaozhen Systems (GDMS, und M360), und Various sources. "Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025." Chart. December 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
Miaozhen Systems (GDMS, M360), Various sources. (2024). Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
Miaozhen Systems (GDMS, and M360), and Various sources. "Major Online Ad Approaches and Channels with Marketing Expenditure Increase Planned among Chinese Advertisers in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Dec 2024, /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
Miaozhen Systems (GDMS & M360) & Various sources, Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/ (last visited July 25, 2026)
Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025 [Graph], Miaozhen Systems (GDMS, & M360), & Various sources, December 26, 2024. [Online]. Available: /statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
