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Advertising and marketing spending of selected cruise line companies worldwide in 2025 (in million U.S. dollars)

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Sources

Release date

March 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

Figures presented in the data set retrieved from annual reports of the following companies: Carnival Corporation & plc, Lindblad Expeditions Holdings, Inc., Norwegian Cruise Line Holdings Ltd., Royal Caribbean Cruises Ltd., and Viking Holdings Ltd.

Citation formats

Ad & marketing spending of cruise line companies worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

Among the five presented cruise line companies, Carnival Corporation reported the highest advertising, marketing, and promotional expenses in 2025: approximately *** million U.S. dollars. Royal Caribbean Cruises and Norwegian Cruise Line followed, with ad costs of about *** million and *** million dollars, respectively.

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