In 2020, B2B marketers in the United States were asked about their marketing plans, budgets and activities. During the survey it was found that close to a quarter of responding B2B companies said they did not have a marketing plan in place, and 76 percent said they did have a formal marketing plan.
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Sagefrog. (October 22, 2020). Share of B2B companies who have a formal marketing plan in place in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. "Share of B2B companies who have a formal marketing plan in place in the United States in 2020." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. (2020). Share of B2B companies who have a formal marketing plan in place in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog. "Share of B2b Companies Who Have a Formal Marketing Plan in Place in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/780715/share-b2b-companies-with-marketing-strategy/
Sagefrog, Share of B2B companies who have a formal marketing plan in place in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/780715/share-b2b-companies-with-marketing-strategy/ (last visited July 26, 2026)
Share of B2B companies who have a formal marketing plan in place in the United States in 2020 [Graph], Sagefrog, October 22, 2020. [Online]. Available: /statistics/780715/share-b2b-companies-with-marketing-strategy/
