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Leading channels to which U.S. B2B marketers reallocated their in-person event budgets due to the coronavirus pandemic as of March 2021

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Source

Release date

July 2021

Region

United States

Survey time period

March 2021

Number of respondents

152 respondents

Special properties

business and/or marketing decision makers in B2B companies

Supplementary notes

The original question asked was "Where are you reallocating significant portions of your in-person event budget in 2021?"

Citation formats

Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 28, 2021
During a survey of B2B marketing decision makers conducted in March 2021 in the United States, it was found that **** percent of respondents indicated reallocating their in-person event budgets to digital marketing, such as inbound and social. Online advertising, marketing technology, and digital events were also receiving large portions of in-person event budgets, according to more than ** percent of responding B2B marketers.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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