Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024
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During a late 2024 survey among marketers and media professionals in the United States, ** percent of respondents selected better support for measurement and attribution as a potential external or supplier-driven investment or initiative to advance brands' ability to grow value from direct mail. Support integrating with third-party marketing technology and help identifying best practices and innovations tied for second place, each chosen by ** percent of the participants.
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Winterberry Group. (January 6, 2025). Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1558799/external-investments-initiatives-direct-mail-united-states/
Winterberry Group. "Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1558799/external-investments-initiatives-direct-mail-united-states/
Winterberry Group. (2025). Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1558799/external-investments-initiatives-direct-mail-united-states/
Winterberry Group. "Leading Potential External or Supplier-driven Investments or Initiatives to Best Advance Brands' Ability to Grow Value from Direct Mail in The United States as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1558799/external-investments-initiatives-direct-mail-united-states/
Winterberry Group, Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558799/external-investments-initiatives-direct-mail-united-states/ (last visited July 31, 2026)
Leading potential external or supplier-driven investments or initiatives to best advance brands' ability to grow value from direct mail in the United States as of December 2024 [Graph], Winterberry Group, January 6, 2025. [Online]. Available: /statistics/1558799/external-investments-initiatives-direct-mail-united-states/
