A. Guttmann
Research Lead covering media
Mobile advertising and marketing worldwide - statistics & facts
Mobile devices such as smartphones and tablets have become integral tools for communication, news, and entertainment. As these handheld electronics have become ubiquitous and almost half of the global population now uses them to access the web, businesses from around the world are seizing this opportunity to promote their products and services online. In 2022, mobile advertising spending reached a record 327 billion U.S. dollars worldwide, and according to the latest forecasts, this figure will near 400 billion by 2024. Overall, the mobile marketing market size is expected to increase five-fold by 2030, highlighting how deeply embedded mobile technologies are into today’s digital infrastructure and interconnected personal lives.
