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Annual change in and compound annual growth rate (CAGR) for marketing spending in the United States from 2020 to 2024 and between 2024 and 2028

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Source

Release date

October 2024

Region

United States

Survey time period

2019 to 2024

Special properties

including agencies/services, events/sponsorship, internal labor, digital paid media, traditional paid media, and tech and data

Supplementary notes

* Forecast.

Citation formats

Annual change in and CAGR for marketing spending in the U.S. 2020-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

In 2024, marketing spending in the United States will grow by five percent, according to the source's projections. It also forecast that, between that year and 2028, the value will increase at a compound annual growth rate (CAGR) of six percent. In 2025, total U.S. marketing spending will surpass an estimated *** billion dollars.

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Topics

SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
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