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Evolution of the annual investment made in marketing in Spain from 2010 to 2023 (millions of euros)

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Source

Release date

October 2024

Region

Spain

Survey time period

2010 - 2023

Supplementary notes

The study was conducted by a working group composed of the following companies/associations: GFK, Scopen, Infoadex, Advertising Academy, IRi, Anemimo, Aedemo, and the Marketing Association of Spain.

Citation formats

Marketing investment in Spain 2010-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2026

In 2023, approximately **** billion euros were invested in marketing in Spain, representing an increase of nearly *** billion compared to the amount invested for this purpose in the country during the previous year.

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