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Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020

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Sources

Release date

August 2020

Region

United Kingdom

Survey time period

2016 to 2020

Number of respondents

90*

Special properties

marketing professionals

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "What percentage of your, or your clients' typical marketing and advertising budgets are being allocated to mobile marketing and advertising?"

* over 90 marketing professionals in 2020-

Citation formats

Mobile marketing and advertising budget allocation in the UK 2016-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
According to a survey of marketers in the United Kingdom in 2020, ** percent of them allocated more than a quarter of their budget to mobile. The share of marketers spending at least ** percent of their budget on mobile has been increasing in recent years. Of the budget allocated to mobile, over a third was going to social marketing.
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