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Share of marketing budgets allocated to video by marketers worldwide as of December 2025

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Source

Release date

December 2025

Region

Worldwide

Survey time period

as of December 22, 2025*

Number of respondents

266**

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

* The source refers to the survey period as "late 2025"; the date given is the date of release.

** Total sample including marketing professionals and online consumers; the source does not break down respondents by type.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Marketing budget share allocated to video worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2026

During a late 2025 survey among marketing professionals worldwide, around ** percent of respondents reported allocating between nothing and ** percent of their marketing budgets to video. Approximately ** percent invested between ** and ** percent of their spending in that ad format, while ** percent allocated more than half of their budgets to video channels.

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Digital video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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