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Net percentage of marketers anticipating changes in selected digital advertising channels' budgets for 2026 worldwide as of November 2025

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Sources

Release date

November 2025

Region

Worldwide

Survey time period

as of November 11, 2025

Number of respondents

518 respondents

Special properties

among marketers; net changed defined as percentage of respondents anticipating increase minus the percentage anticipating decrease

Supplementary notes

The source does not specify the survey date. The date provided is the publication date. 

Citation formats

Net share of marketers expecting changes in digital ad media budgets worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2026

During a survey among marketers worldwide published at the end of 2025, a net percentage of ** percent of respondents anticipated a rise in connected TV (CTV) advertising budgets for 2026. Retail media and digital video followed, with net shares of ** and ** percent, respectively. The only ad channel with a negative net share was digital display: *** percent. Meanwhile, all traditional ad channels were expected to experience budget decreases according to marketers worldwide.

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Overview

7

Regional data

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Channel spending

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Consumer perspective

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Marketer perspective

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Industry data

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Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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