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Share of Google search queries with zero clicks in the United States from 2016 to 2026

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Sources

Release date

June 2026

Region

United States

Survey time period

January 2016 to April 2026

Supplementary notes

Based on U.S. clickstream panels; for 2024 and 2026 figures, a usage-weighted average of two-thirds mobile and one-third desktop was used.

Citation formats

Share of Google search queries with zero clicks in the U.S. 2016-2026

Published by Thuy D., Jun 17, 2026

The share of zero-click searches in the U.S. saw an increase over the observed period, rising from percent in 2016 to percent in the first four months of 2026. Thus, nearly ** percent of searches resulted in at least one click between January and April 2026.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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