Key insights
- Number of unique monthly global visitors to Bing.com
- 1.4bn

Detailed statistics
Total global visitor traffic to Bing.com 2024
- Bing worldwide search market share (all devices)
- %

Detailed statistics
Bing search market share worldwide 2018-2025
- Google worldwide search market share (all devices)
- 90.82%

Detailed statistics
Referral share of search engines worldwide 2015-2026
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Current statistics on this topic
Recommended statistics
Overview
6
- Referral share of search engines worldwide 2015-2026
- Market share of leading desktop search engines worldwide monthly 2015-2025
- Global market share of leading mobile search engines 2015-2026
- Bing search market share worldwide 2018-2025
- Microsoft Corporation revenue 2002-2025
- External revenue of Microsoft FY 2016-FY 2025, by products and services
Overview
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Referral share of search engines worldwide 2015-2026

Referral share of search engines worldwide 2015-2026
Distribution of search engine referrals worldwide from January 2015 to April 2026, by search engine
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Market share of leading desktop search engines worldwide monthly 2015-2025

Market share of leading desktop search engines worldwide monthly 2015-2025
Market share of leading desktop search engines worldwide from January 2015 to October 2025
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Global market share of leading mobile search engines 2015-2026

Global market share of leading mobile search engines 2015-2026
Market share of leading mobile search engines worldwide from January 2015 to April 2026
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Bing search market share worldwide 2018-2025

Bing search market share worldwide 2018-2025
Global search engine traffic market share of Bing from January 2018 to January 2025
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Microsoft Corporation revenue 2002-2025

Microsoft Corporation revenue 2002-2025
Revenue of Microsoft Corporation from financial year 2002 to 2025 (in billion U.S. dollars)
-
External revenue of Microsoft FY 2016-FY 2025, by products and services

External revenue of Microsoft FY 2016-FY 2025, by products and services
Revenue of Microsoft Corporation from external customers from financial year 2016 to 2025, by significant product and service offering (in billion U.S. dollars)
Performance
8
- Leading U.S. search engines by number of core searches 2008-2025
- Leading U.S. search engines monthly by share of core searches 2008-2026
- U.S. customer satisfaction with internet portals and search engines 2024
- U.S. customer satisfaction with Bing 2010-2024
- Total global visitor traffic to Bing.com 2024
- Distribution of Bing.com traffic 2025, by country
- Web traffic referrers to Bing.com 2024
- Social media traffic referrers to Bing.com 2024
Performance
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Leading U.S. search engines by number of core searches 2008-2025

Leading U.S. search engines by number of core searches 2008-2025
Number of explicit core search queries powered by search engines in the United States as of February 2025 (in billions)
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Leading U.S. search engines monthly by share of core searches 2008-2026

Leading U.S. search engines monthly by share of core searches 2008-2026
Share of search queries handled by leading search engine providers in the United States from January 2008 to May 2026
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U.S. customer satisfaction with internet portals and search engines 2024

U.S. customer satisfaction with internet portals and search engines 2024
U.S. customer satisfaction with internet portals and search engines in 2024 (index score)
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U.S. customer satisfaction with Bing 2010-2024

U.S. customer satisfaction with Bing 2010-2024
U.S. customer satisfaction with Bing from 2010 to 2024 (index score)
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Total global visitor traffic to Bing.com 2024

Total global visitor traffic to Bing.com 2024
Worldwide visits to Bing.com from October 2023 to March 2024 (in billions)
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Distribution of Bing.com traffic 2025, by country

Distribution of Bing.com traffic 2025, by country
Regional distribution of online traffic to Bing.com in March 2025, by country
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Web traffic referrers to Bing.com 2024

Web traffic referrers to Bing.com 2024
Leading traffic referrers to Bing.com worldwide as of March 2024
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Social media traffic referrers to Bing.com 2024

Social media traffic referrers to Bing.com 2024
Leading social media traffic referrers to Bing.com worldwide as of March 2024
Local usage
7
- Most used search engines by brand in Brazil 2025
- Most used search engines by brand in China 2025
- Most used search engines by brand in France 2025
- Most used search engines by brand in Germany 2025
- Most used search engines by brand in India 2025
- Most used search engines by brand in the UK 2025
- Most used search engines by brand in the U.S. 2025
Local usage
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Most used search engines by brand in Brazil 2025

Most used search engines by brand in Brazil 2025
Most used search engines by brand in Brazil as of June 2025
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Most used search engines by brand in China 2025

Most used search engines by brand in China 2025
Most used search engines by brand in China as of September 2025
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Most used search engines by brand in France 2025

Most used search engines by brand in France 2025
Most used search engines by brand in France as of June 2025
-
Most used search engines by brand in Germany 2025

Most used search engines by brand in Germany 2025
Most used search engines by brand in Germany as of September 2025
-
Most used search engines by brand in India 2025

Most used search engines by brand in India 2025
Most used search engines by brand in India as of September 2025
-
Most used search engines by brand in the UK 2025

Most used search engines by brand in the UK 2025
Most used search engines by brand in the UK as of September 2025
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Most used search engines by brand in the U.S. 2025

Most used search engines by brand in the U.S. 2025
Most used search engines by brand in the U.S. as of September 2025
Market share
7
- Leading search engines in Brazil 2025, by market share
- Leading search engines in China 2020-2026, by market share
- Leading search engines in France 2018-2025, by market share
- Leading search engines in Germany 2018-2025, by market share
- Leading search engines in India 2018-2025, by market share
- Leading search engines in the UK 2025, by market share
- Leading search engines in the United States 2015-2025, by market share
Market share
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Leading search engines in Brazil 2025, by market share

Leading search engines in Brazil 2025, by market share
Market share of leading search engines in Brazil from January 2018 to May 2025
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Leading search engines in China 2020-2026, by market share

Leading search engines in China 2020-2026, by market share
Market share of leading search engines in China from January 2020 to April 2026
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Leading search engines in France 2018-2025, by market share

Leading search engines in France 2018-2025, by market share
Market share of leading search engines in France from January 2018 to May 2025
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Leading search engines in Germany 2018-2025, by market share

Leading search engines in Germany 2018-2025, by market share
Market share of the leading search engines in Germany from January 2018 to May 2025
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Leading search engines in India 2018-2025, by market share

Leading search engines in India 2018-2025, by market share
Market share of leading search engines in India from January 2018 to May 2025
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Leading search engines in the UK 2025, by market share

Leading search engines in the UK 2025, by market share
Market share of leading search engines in the United Kingdom (UK) in April 2025
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Leading search engines in the United States 2015-2025, by market share

Leading search engines in the United States 2015-2025, by market share
Market share of leading search engines in the United States from January 2015 to April 2025
Search advertising
6
- Digital advertising spending worldwide 2018-2030, by format
- Digital Market Outlook: digital advertising spending in the U.S. 2017-2029, by format
- Search ads CTR worldwide 2018-2024
- Search ads CPC worldwide 2017-2024
- Microsoft Corporation search and news ad revenue FY 2016-FY 2025
- Digital ad revenue share in the U.S. 2021-2026, by company
Search advertising
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Digital advertising spending worldwide 2018-2030, by format

Digital advertising spending worldwide 2018-2030, by format
Digital advertising spending worldwide from 2018 to 2030, by format (in billion U.S. dollars)
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Digital Market Outlook: digital advertising spending in the U.S. 2017-2029, by format

Digital Market Outlook: digital advertising spending in the U.S. 2017-2029, by format
Digital advertising spending in the United States from 2017 to 2029, by format (in billion U.S. dollars)
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Search ads CTR worldwide 2018-2024

Search ads CTR worldwide 2018-2024
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 2nd quarter 2024
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Search ads CPC worldwide 2017-2024

Search ads CPC worldwide 2017-2024
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars)
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Microsoft Corporation search and news ad revenue FY 2016-FY 2025

Microsoft Corporation search and news ad revenue FY 2016-FY 2025
Revenue from search and news advertising of Microsoft Corporation from fiscal years 2016 to 2025 (in billion U.S. dollars)
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Digital ad revenue share in the U.S. 2021-2026, by company

Digital ad revenue share in the U.S. 2021-2026, by company
Share of major ad-selling companies in digital advertising revenue in the United States from 2021 to 2026
Spotlight: Bing and AI-powered search
6
- U.S. attitudes about AI usage for selected activities 2025
- U.S. adults using generative AI usage first for online search 2024-2028
- AI-powered search usage among U.S. adults 2024, by search type
- Generative AI usage in search engines among U.S. adults 2024
- U.S. artificial intelligence-related online searches 2023-2024
- Monthly referral traffic growth from top AI search engines 2024-2025
Spotlight: Bing and AI-powered search
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U.S. attitudes about AI usage for selected activities 2025

U.S. attitudes about AI usage for selected activities 2025
Attitudes about the usage of artificial intelligence (AI) for selected activities according to adults in the United States as of April 2025
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U.S. adults using generative AI usage first for online search 2024-2028

U.S. adults using generative AI usage first for online search 2024-2028
Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions)
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AI-powered search usage among U.S. adults 2024, by search type

AI-powered search usage among U.S. adults 2024, by search type
Artificial intelligence-powered search usage among adults in the United States in 2024, by search type
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Generative AI usage in search engines among U.S. adults 2024

Generative AI usage in search engines among U.S. adults 2024
Generative artificial intelligence usage cases in search engines among adults in the United States in 2024
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U.S. artificial intelligence-related online searches 2023-2024

U.S. artificial intelligence-related online searches 2023-2024
Artificial intelligence (AI)-related online searches in the United States from January 2023 to December 2024, by monthly search volume (in 1,000s)
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Monthly referral traffic growth from top AI search engines 2024-2025

Monthly referral traffic growth from top AI search engines 2024-2025
Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025
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