During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), multiscreening was voted the most important digital consumer behavior. It was mentioned by ** percent of respondents. Watching video content ranked second, with ** percent, followed by gaming with ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WARC. (July 21, 2022). Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1347675/digital-consumer-behavior-marketing-emea/
WARC. "Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1347675/digital-consumer-behavior-marketing-emea/
WARC. (2022). Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1347675/digital-consumer-behavior-marketing-emea/
WARC. "Digital Consumer Behaviors Important for Marketing According to Marketers in Europe, The Middle East, and Africa (Emea) as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2022, /statistics/1347675/digital-consumer-behavior-marketing-emea/
WARC, Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347675/digital-consumer-behavior-marketing-emea/ (last visited July 15, 2026)
Digital consumer behaviors important for marketing according to marketers in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: /statistics/1347675/digital-consumer-behavior-marketing-emea/
