During a 2025 survey among connected TV (CTV) viewers in Canada, nearly ** respondents stated that they favor ads relevant to their interests, making it the first choice when asked about streaming advertising preferences. On the other hand, ** percent of participants wanted to see ads relevant to the content they watch.
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LG Ads Solutions. (May 20, 2025). TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/
LG Ads Solutions. "TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025." Chart. May 20, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/
LG Ads Solutions. (2025). TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/
LG Ads Solutions. "Tv Advertising Preferences among Connected Tv (Ctv) Viewers in Canada as of April 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 May 2025, /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/
LG Ads Solutions, TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/ (last visited July 22, 2026)
TV advertising preferences among connected TV (CTV) viewers in Canada as of April 2025 [Graph], LG Ads Solutions, May 20, 2025. [Online]. Available: /statistics/1615829/ctv-viewers-streaming-ad-preferences-canada/