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Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 2nd quarter 2025

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Sources

Release date

September 2025

Region

United States

Survey time period

Q2 2025

Supplementary notes

* Figure for "valid" calculated by ÌÇÐÄÆƽâ°æ.

Citation formats

CTV ad fraud in the U.S. Q2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 30, 2026

In the second quarter of 2025, ** percent of traffic to connected TV (CTV) programmatic advertising in the United States was identified as invalid. In 2025, U.S. CTV ad spending reached about ** billion U.S. dollars and showed double‑digit annual growth, making CTV one of the fastest‑growing advertising channels.

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Statistics on " TV advertising in the United States "

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Overview

6

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Leading advertisers

5

Consumer attitudes

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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