Julia Stoll
Research expert covering TV and video media
Streaming in Japan - statistics & facts
The arrival of leading international companies such as Netflix in 2015 and Spotify in 2016 has spurred on the Japanese streaming market by increasing the competition for domestic players. Japanese content distributors have relied on traditional distribution channels and physical media longer than their counterparts in other countries. However, they have had to adapt to a changing market environment as video and music streaming services have become more attractive and more widely adopted by consumers. As a result, both user expenditure on paid video streaming services and music streaming sales have shown strong and enduring growth in recent years.
