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Objectives of digital video advertising according to advertising professionals in Europe as of February 2022

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Sources

Release date

March 2022

Region

Europe

Survey time period

December 2021 to February 2022

Number of respondents

~140

Special properties

among online video buyers (agencies and advertisers)

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Objective of digital video advertising in Europe 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2022
During a 2022 survey, ** percent of responding digital video advertising buyers stated that reaching audiences at scale was a reason they invested in this type of advertising; ** percent said they bought digital video ads to expand the reach of their TV campaigns.
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