Target rating points (TRPs) are calculated by dividing the number of impressions of an online ad by its total intended target audience and multiplying the result by a 100.Â
The largest online video advertiser in Sweden in 2024 was Svenska Spel. The state-owned gambling operator recorded *** thousand target rating points (TRP) for its internet video ads. Tele 2, a publicly traded telecommunications provider, ranked second, with **** thousand TRPs.
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Mediamätning i Skandinavien. (February 26, 2025). Leading online video advertisers in Sweden in 2024, by target rating points (TRPs) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/
Mediamätning i Skandinavien. "Leading online video advertisers in Sweden in 2024, by target rating points (TRPs)." Chart. February 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/
Mediamätning i Skandinavien. (2025). Leading online video advertisers in Sweden in 2024, by target rating points (TRPs). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/
Mediamätning i Skandinavien. "Leading Online Video Advertisers in Sweden in 2024, by Target Rating Points (Trps)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Feb 2025, /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/
Mediamätning i Skandinavien, Leading online video advertisers in Sweden in 2024, by target rating points (TRPs) ÌÇÐÄÆÆ½â°æ, /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/ (last visited July 31, 2026)
Leading online video advertisers in Sweden in 2024, by target rating points (TRPs) [Graph], Mediamätning i Skandinavien, February 26, 2025. [Online]. Available: /statistics/1133974/leading-online-video-advertisers-in-sweden-impression-number/