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Leading consumer trends according to telecommunications marketers worldwide as of November 2023

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Sources

Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

85 respondents

Special properties

among marketing professionals in the telecommunications industry

Citation formats

Leading consumer trends for telecommunications marketers worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 12, 2024

During a November 2023 survey conducted among marketing professionals in the telecommunications industry from across the globe, ** percent of respondents said that the consumer trend that they were watching out for was generative artificial intelligence (AI). Another important trend was generative connected TV (CTV) and streaming, which was mentioned by ** percent of the respondents.

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