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Change in the number of connected TV (CTV) ad views in Europe from 1st half 2023 to 2nd half 2025

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Sources

Release date

March 2026

Region

Europe

Survey time period

H1 2023 to H2 2025

Supplementary notes

Data incldues the following countries: Belgium, Denmark, Estonia, Finland, France, Germany, Italy, Latvia, Lithuania, the Netherlands, Norway, Spain, Sweden, and the United Kingdom (UK).

Data prior to H2 2025 retrieved from earlier releases.

Citation formats

CTV ad views growth in Europe 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 16, 2026

In the second half of 2025, the number of connected TV (CTV) ad views in Europe increased by ***percent compared to what was reported in the second half of 2024. European CTV ad spend grew roughly ** percent in 2023.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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