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Distribution of YouTube advertising spending worldwide in 1st quarter 2025, by device

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Sources

Release date

May 2025

Region

Worldwide

Survey time period

Q1 2025

Special properties

based on ad programs managed by Tinuiti; wider industry metrics may vary

Citation formats

YouTube ad spend worldwide 2025, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2025

During the first quarter of 2025, ** percent of YouTube advertising spending worldwide went to TV screens. Phones accounted for *** percentage point less whereas desktop and tablet devices took the remaining ** percent.

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