Daniel Slotta
Research expert covering Greater China
Mobile internet usage in Japan - statistics and facts
Mobile internet usage has become increasingly important for people in Japan. Smartphones were widely adopted by Japanese consumers during the 2010s, and the already high number of smartphone users is expected to continue growing in the coming years. Today, smartphones are the most common device used to access the internet, followed by PCs and tablets. While the share of people who use smartphones to access the internet is particularly high among those in their twenties and thirties, tablet use tends to be more common among children than among other age groups. Mobile devices are not only used for looking up information on the internet, but also for accessing social media and the highly popular chat app LINE, as well as for entertainment purposes, which include streaming services and mobile gaming, among others. Apple iOS is the leading mobile operating system when it comes to web traffic, reflecting the strong position of the iPhone in the Japanese market.
