A. Guttmann
Research Lead covering media
Online video advertising in Japan - statistics and facts
Internet advertising plays an increasingly important role for businesses in Japan. Next to paid search advertising and display advertising, video advertising is one of the most important categories when it comes to expenditures on internet advertising media. People today spend a considerable amount of time watching online videos, partly due to the wide availability of smartphones, which make it possible to access the internet almost anywhere at any time, and partly due to the popularity of video streaming services and social media, which offer a seemingly endless amount of entertainment and novel information. Online video advertising spending reached almost 421 billion Japanese in 2021 and is expected to grow strongly in the coming years.
