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Share of marketers who included contextual targeting in strategic media priorities in selected countries in Western Europe as of August 2024

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Sources

Release date

November 2024

Region

Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

July and August 2024

Number of respondents

500 respondents

Special properties

among agency and in-house marketers

Method of interview

Online survey

Citation formats

Importance of contextual targeting in marketing in Western Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2025

During a 2024 survey carried out among in-house and agency marketers, ** percent of respondents from the United Kingdom stated they included contextual targeting under their strategic media priorities. In France, the share stood at **Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý

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