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Leading business-to-business (B2B) marketing objectives worldwide as of August 2025

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Sources

Release date

August 2025

Region

Worldwide

Survey time period

as of August 2025

Number of respondents

1,500 respondents

Special properties

top three box / among business-to-business (B2B) marketers

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

Citation formats

Top B2B marketing objectives worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

During a 2025 survey carried out among business-to-business (B2B) marketers worldwide, ** percent of respondents stated that increasing lead conversion was one of their leading objectives for the coming 12 months. Increasing brand awareness was named by 20 percent of responding B2B marketers in the same context.

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