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Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in France as of March 2026

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Sources

Release date

March 2026

Region

France

Survey time period

as of March 16, 2026

Number of respondents

136 respondents

Special properties

among marketers who had purchased pDOOH in the 12 months preceding the survey or were digital buyers open to purchasing it

Supplementary notes

Percentage points exceed 100 because multiple answers were possible.

The source does not specify the survey type or date; the date given is the release date.

Citation formats

Top sources for marketers' planned increase in pDOOH ad spending in France 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

During an early 2026 survey among marketers in France who intended to increase their spending on programmatic digital out-of-home (prDOOH) advertising, around ** percent said the rise would come from reallocating budgets from other digital channels. Nearly ** percent reported shifting budget away from traditional media. According to the same study, pDOOH's top attribute worldwide was increasing sales/performance.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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