The source surveyed 1,200 advertisers and agencies in six markets: 200 in France, 150 in Qatar, 150 in Saudi Arabia, 150 in the United Arab Emirates, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date. Multiple answers were possible.
Citation formats
Attributes of pDOOH advertising according to marketers worldwide 2026
During a survey among marketers worldwide published in 2026, increasing sales/performance stood as the most recognized attribute of programmatic digital out-of-home (pDOOH) advertising, listed by ** percent of respondents. Establishing trust/credibility with your target consumer and delivering accurate location targeting followed, each cited by ** percent of the participants.
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VIOOH. (March 16, 2026). Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. (2026). Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH. "Attributes of Programmatic Digital Out-of-home (Pdooh) Advertising According to Marketers Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417269/marketers-ooh-attributes-worldwide/
VIOOH, Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417269/marketers-ooh-attributes-worldwide/ (last visited July 20, 2026)
Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417269/marketers-ooh-attributes-worldwide/
