Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024
Characteristic
prDOOH
DOOH
Traditional OOH
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During a survey among marketers in Australia published in September 2024, ** percent of respondents identified enhanced targeting as an attribute of programmatic digital out-of-home (prDOOH) advertising, compared to ** percent for digital out-of-home (DOOH) and ** percent for traditional OOH.
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VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1497973/marketers-ooh-attributes-australia/
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers in Australia as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1497973/marketers-ooh-attributes-australia/
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1497973/marketers-ooh-attributes-australia/ (last visited July 15, 2026)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1497973/marketers-ooh-attributes-australia/
