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Leading concerns when activating financial services campaigns via commerce media worldwide as of November 2025

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Sources

Release date

November 2025

Region

Canada, France, Germany, United Kingdom, United States

Survey time period

July to November 2025

Number of respondents

113 respondents

Special properties

among commerce media decision-makers at the financial services industry

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Main concerns around activating financial services campaigns worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2026

During a 2025 survey among financial services marketers in Canada, France, Germany, the United States, and the United Kingdom, approximately ** percent cited the regulatory approval process for copy and targeting as a key challenge when activating financial services campaigns via commerce media. A further ** percent pointed to attribution tracking for approved accounts or activations. According to the same study, over **percent of global marketers included commerce media in their marketing strategy.

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UnlimitailDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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