Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026
Characteristic
Share of respondents
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* Figure calculated by ÌÇÐÄÆƽâ°æ based on the source's data.
The source surveyed 1050 advertisers and agencies in six countries (France, Qatar, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States) without specifying the number of respondents in each market.
The source does not specify the survey type or date.
Citation formats
Sustainability's relevance for marketers deciding to invest in pDOOH worldwide 2026
During a global survey among marketers published in an early 2026, around ** percent of respondents said they considered sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising. According to the same study, pDOOH's top attribute was increasing sales/performance.
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ÌÇÐÄÆƽâ°æ. (March 16, 2026). Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1417127/factors-prdooh-marketers-investment-worldwide/
ÌÇÐÄÆƽâ°æ. "Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1417127/factors-prdooh-marketers-investment-worldwide/
ÌÇÐÄÆƽâ°æ. (2026). Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1417127/factors-prdooh-marketers-investment-worldwide/
ÌÇÐÄÆƽâ°æ. "Percentage of Marketers Considering Sustainability An Important Driving Factor When Investing in Programmatic Digital Out-of-home (Pdooh) Advertising Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417127/factors-prdooh-marketers-investment-worldwide/
ÌÇÐÄÆƽâ°æ, Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417127/factors-prdooh-marketers-investment-worldwide/ (last visited July 30, 2026)
Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (pDOOH) advertising worldwide as of March 2026 [Graph], ÌÇÐÄÆƽâ°æ, March 16, 2026. [Online]. Available: /statistics/1417127/factors-prdooh-marketers-investment-worldwide/
