During a survey among marketers in Germany published in the second half of 2024, approximately ** percent of respondents reported using the impact on the website traffic to measure programmatic digital out-of-home (prDOOH) advertising attribution. The increase in performance when planned with other digital channels ranked second, with a 38-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included sales increase and attention such as dwell time or eye-tracking data.
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1493972/measure-prdooh-ad-attributes-germany/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1493972/measure-prdooh-ad-attributes-germany/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1493972/measure-prdooh-ad-attributes-germany/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in Germany as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1493972/measure-prdooh-ad-attributes-germany/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493972/measure-prdooh-ad-attributes-germany/ (last visited July 20, 2026)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1493972/measure-prdooh-ad-attributes-germany/
