Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country
Characteristic
Average
Sweden
Finland
Norway
Denmark
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During a 2025 survey among media agencies and advertisers in Denmark, Finland, Sweden, and Norway, an average of ** percent of respondents across these four Nordic markets cited a limited amount of programmatic digital out-of-home (pDOOH) inventory as one of the factors preventing them from adopting this advertising format more. In Finland, that obstacle was mentioned by ** percent of the participants. On average, over **** of the surveyed marketers included cost concerns among the challenges.
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VIOOH. (May 30, 2025). Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1659703/obstacles-programmatic-dooh-nordics/
VIOOH. "Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country." Chart. May 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1659703/obstacles-programmatic-dooh-nordics/
VIOOH. (2025). Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1659703/obstacles-programmatic-dooh-nordics/
VIOOH. "Leading Factors Preventing Marketers from Adopting More Programmatic Digital Out-of-home (Pdooh) Campaigns in Their Media Plan in The Nordics as of May 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2025, /statistics/1659703/obstacles-programmatic-dooh-nordics/
VIOOH, Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1659703/obstacles-programmatic-dooh-nordics/ (last visited July 15, 2026)
Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) campaigns in their media plan in the Nordics as of May 2025, by country [Graph], VIOOH, May 30, 2025. [Online]. Available: /statistics/1659703/obstacles-programmatic-dooh-nordics/
