Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026
Characteristic
Share of respondents
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among marketers planning to increase their spending on pDOOH
Supplementary notes
The source surveyed 723 advertisers and agencies in six countries (France, Qatar, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States) without specifying the number of respondents in each market.
Multiple answers were possible.
The source does not specify the survey type or date.
Citation formats
Top sources for marketers' planned increase in prDOOH ad spending worldwide 2026
During a global survey among marketers who intended to increase their spending on programmatic digital out-of-home (also known as pDOOH and prDOOH) advertising published in 2026, approximately ** percent said the increase would come from relocating digital channels' budget. Around ** percent reported moving the budget from traditional media, while ** percent said a new budget would be added for prDOOH.
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VIOOH. (March 16, 2026). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. (2026). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417138/prdooh-ad-spend-sources-planned-increase/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417138/prdooh-ad-spend-sources-planned-increase/ (last visited July 15, 2026)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417138/prdooh-ad-spend-sources-planned-increase/
