During a survey among marketers in Australia published in September 2024, approximately ** percent of respondents reported using sales increase to measure programmatic digital out-of-home (prDOOH) advertising attribution. The impact on the website traffic ranked second, with a 48-percent share. According to the same study, the world's top ways of measuring prDOOH attribution included an increase in performance when planned with other digital channels and attention such as dwell time or eye-tracking data.
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VIOOH. (September 17, 2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1493969/measure-prdooh-ad-attributes-australia/
VIOOH. "Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1493969/measure-prdooh-ad-attributes-australia/
VIOOH. (2024). Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1493969/measure-prdooh-ad-attributes-australia/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Prdooh) Advertising Attribution According to Marketers in Australia as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1493969/measure-prdooh-ad-attributes-australia/
VIOOH, Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493969/measure-prdooh-ad-attributes-australia/ (last visited July 21, 2026)
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1493969/measure-prdooh-ad-attributes-australia/
