Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024
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During a survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in Germany published in the second half of 2024, around ** percent said the rise would come from relocating digital channels' budget. Over two-thirds (or ** percent) reported moving the budget from traditional media. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
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VIOOH. (September 17, 2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. "Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. (2024). Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH. "Leading Sources for a Planned Increase in Programmatic Digital Out-of-home (Prdooh) Advertising Spending According to Marketers in Germany as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
VIOOH, Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/ (last visited July 18, 2026)
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1493987/prdooh-ad-spend-sources-planned-increase-germany/
