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Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of August 2024

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

as of August 13, 2024

Number of respondents

1,200 respondents

Supplementary notes

The source surveyed professionals working for advertisers and media agencies in six countries: Australia (n = 200), Brazil (199), France (201), Germany (200), the United Kingdom (199), the United States (200).

The source does not specify the survey type or date.

 Multiple answers were possible.

Citation formats

Top attributes with the potential to make global marketers invest more in prDOOH 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2024

During a global survey among marketers published in the second half of 2024, around ** percent said more tangible metrics around programmatic digital out-of-home (prDOOH) advertising to demonstrate its value would make them give more value and invest more in the format. More cost efficiency from the market and the ability to buy specific environments tied for second place, each mentioned by ** percent. According to the same study, over **** of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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