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Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in France as of March 2026

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Sources

Release date

March 2026

Region

France

Survey time period

as of March 16, 2026

Number of respondents

200 respondents

Special properties

among marketers who had purchased pDOOH in the 12 months preceding the survey or were digital buyers open to purchasing it

Supplementary notes

Multiple answers were possible.
The source does not specify the survey type or date; the date given is the release date.

Citation formats

Top ways to measure pDOOH ads' attribution according to marketers in France 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2026

During a survey among marketers in France published in early 2026, sales uplift emerged as the leading method for measuring programmatic digital out-of-home (pDOOH) advertising attribution, cited by ** percent of respondents. Brand lift metrics, in-flight optimization, and attention metrics followed, each mentioned by ** percent. According to the same study, the world's top ways of measuring pDOOH attribution included sales increase and impact on website traffic. 

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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