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Percentage of media agencies and advertisers adopting programmatic digital out-of-home (pDOOH) advertising in China in 2023 and 2025

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Sources

Release date

July 2025

Region

China

Survey time period

2023 and 2025

Number of respondents

150*

Special properties

among media agencies and advertisers

Method of interview

Online survey

Supplementary notes

* Number of respondents in 2025.

Citation formats

Percentage of marketers adopting programmatic DOOH advertising in China 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2026

In 2025, approximately ** percent of media agencies and advertisers surveyed across mainland China reported deploying programmatic digital out-of-home (pDOOH) advertising. Two years earlier, in 2023, the share stood at ** percent.

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Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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