among marketers who bought DOOH or pDOOH in the 12 months preceding the survey; over the next 18 months
Supplementary notes
The source surveyed 738 advertisers and agencies in six countries: France (139), the United Kingdom (144), the United States (161), Qatar (97), Saudi Arabia (88), the United Arab Emirates (109).Â
*Middle East average includes Qatar, Saudi Arabia and the UAE.
The source does not specify the survey type or date.
Citation formats
Average expected increase in pDOOH ad spending in selected markets worldwide 2026
During a global survey among marketers published in early 2026, respondents in the United States expected their advertising investment in programmatic digital out-of-home (pDOOH) to increase by an average of ** percent over the 18 months following the survey. In France, the expected average increase stood at ** percent, compared with ** percent in the United Kingdom. According to the same study, over **** of marketers worldwide intended to include pDOOH advertising in their media plans within the 18 months following the survey.
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VIOOH. (March 16, 2026). Average expected increase in programmatic digital out-of-home (pDOOH) advertising spending in selected markets worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average expected increase in programmatic digital out-of-home (pDOOH) advertising spending in selected markets worldwide as of March 2026 ." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. (2026). Average expected increase in programmatic digital out-of-home (pDOOH) advertising spending in selected markets worldwide as of March 2026 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH. "Average Expected Increase in Programmatic Digital Out-of-home (Pdooh) Advertising Spending in Selected Markets Worldwide as of March 2026 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417110/increase-ad-spend-prdooh-worldwide/
VIOOH, Average expected increase in programmatic digital out-of-home (pDOOH) advertising spending in selected markets worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417110/increase-ad-spend-prdooh-worldwide/ (last visited July 20, 2026)
Average expected increase in programmatic digital out-of-home (pDOOH) advertising spending in selected markets worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417110/increase-ad-spend-prdooh-worldwide/
