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Leading elements that would help marketers learn more about programmatic digital out-of-home (pDOOH) advertising according to professionals worldwide as of March 2026

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Sources

Release date

March 2026

Region

Worldwide

Survey time period

as of March 16, 2026

Number of respondents

1,200 respondents

Supplementary notes

The source surveyed 1050 advertisers and agencies in six countries (France, Qatar, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States), with 200 respondents each in France, the UK, and the US, and 150 respondents each in Qatar, Saudi Arabia, and the UAE.

Percentage points exceed 100 because multiple answers were possible.

The source does not specify the survey type or date.

Citation formats

Top elements that would help marketers learn more about pDOOH ads worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

 During a global survey among marketers published in early 2026, around 48 percent said that industry standards for programmatic digital out-of-home (pDOOH) advertising would help them learn more about it. Followed by, training on the benefits of pDOOH and audience‑specific insights for pDOOH, mentioned by 45 percent of respondents each. According to the same study, over **** of marketers worldwide intended to include pDOOH advertising in their media plans within the 18 months following the survey.

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Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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