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Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Brazil as of August 2024

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Sources

Release date

September 2024

Region

Brazil

Survey time period

as of August 13, 2024

Number of respondents

199 respondents

Supplementary notes

The source does not specify the survey type or date.
Multiple answers were possible.

Citation formats

Top elements that would help marketers learn more about prDOOH ads in Brazil 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 17, 2024

During a survey among marketers in Brazil published in September 2024, ** percent of respondents stated that fewer deal options available was the leading element that would help them learn more about programmatic digital out-of-home (prDOOH) advertising. Lack of understanding of prDOOH’s role in a campaign was reported by ** percent, and ** percent selected attribution and measurement challenges.

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Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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