The source surveyed 1050 advertisers and agencies across six countries (France, Qatar, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States), including 200 respondents each in France, the UK, and the US, and 150 respondents across the Middle East (Qatar, Saudi Arabia, and the UAE).
The source does not specify the survey type or date.
Citation formats
Top ways to measure pDOOH ads' attribution according to marketers worldwide 2026
During a survey among marketers worldwide published in March 2026, approximately ** percent of respondents reported using sales increase as a method of measuring programmatic digital out-of-home (pDOOH) advertising attribution. Impact on website traffic ranked second, mentioned by ** percent. According to the same study, pDOOH's top attribute was increasing sales/performance.
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VIOOH. (March 16, 2026). Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. (2026). Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Pdooh) Advertising Attribution According to Marketers Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417268/measure-prdooh-ad-attributes-worldwide/
VIOOH, Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417268/measure-prdooh-ad-attributes-worldwide/ (last visited July 23, 2026)
Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417268/measure-prdooh-ad-attributes-worldwide/
