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Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024

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Sources

Release date

September 2024

Region

Australia

Survey time period

as of August 13, 2024

Number of respondents

200 respondents

Supplementary notes

Multiple answers were possible.
The source does not specify the survey type or date.

Citation formats

Top sources for marketers' planned increase in prDOOH ad spending in Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2024

During a survey among marketers who intended to increase their spending on digital out-of-home (prDOOH) advertising in Australia published in the second half of 2024, around ** percent said the rise would come from relocating digital channels' budget. Over half (or ** percent) reported moving the budget from traditional media. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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