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Online advertising market size in Japan from fiscal year 2022 to 2024 with a forecast until 2029 (in trillion Japanese yen)

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Source

Release date

December 2025

Region

Japan

Survey time period

fiscal year 2022 to 2024; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on online ad placement expenses by advertisers

Supplementary notes

*Outlook.

**Forecast.

Citation formats

Internet advertising market size in Japan FY 2022-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2026

The online advertising market in Japan had an estimated value of *** trillion Japanese yen in fiscal year 2025. It was expected that factors such as digital transformation and a growing importance of e-commerce for companies would contribute to further market growth in the coming years, with the market reaching a size of *** trillion yen by fiscal year 2029.

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