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Change in programmatic advertising cost-per-mille (CPM) in France in 1st half 2025, by format

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Release date

July 2025

Region

France

Survey time period

H1 2025

Citation formats

Annual programmatic ad CPM growth in France in H1 2025, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 22, 2025

Compared to the first half of 2024, programmatic audio advertising cost-per-mille in France in the first half of 2025 decresased by nearly **** percent. Programmatic display CPM experienced a ****percent decrease, while programmatic digital out-of-home (DOOH) ad CPM dropped by **** percent.

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