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Leading factors preventing marketers from adopting more programmatic digital out-of-home (pDOOH) advertising in China as of May 2025

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Sources

Release date

July 2025

Region

China

Survey time period

April and May 2025

Number of respondents

150 respondents

Special properties

among media agencies and advertisers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Top factors preventing marketers from adopting more pDOOH advertising in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2026

During a 2025 survey among media agencies and advertisers across mainland China, nearly **** of respondents cited a lack of understanding of the role programmatic digital out-of-home (pDOOH) advertising should play in a campaign as one of the factors preventing them from adopting this ad format more. The same share of participants mentioned concerns around the availability or accuracy of audience data available for programmatic DOOH.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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