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Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel

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Source

Release date

June 2022

Region

North America, France, Germany, United Kingdom

Survey time period

February to March 2022

Number of respondents

397 respondents

Special properties

marketers at companies with $500 million to $20 billion+ in annual revenue

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.

Citation formats

Offline marketing budgets allocation worldwide 2022, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that **** percent of offline marketing budgets was allocated to event marketing. A further **** percent was devoted to sponsorship at that time, while TV took up ** percent.
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