Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
Characteristic
18-29
30-44
45-60
60+
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-
-
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-
-
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According to a 2024 survey, conducted among consumers in Canada, approximately ** percent of the respondents between the ages of ** and ** indicated an influencer post would likely persuade them to try a new product, compared to ** percent of respondents aged above **. In comparison, ** percent of the respondents over ** said a television advertisement would make them likely to try a new product, compared to ** percent of respondents between ** and **.
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Izea. (July 11, 2024). Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/
Izea. "Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
." Chart. July 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/
Izea. (2024). Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/
Izea. "Share of Consumers Who Would Likely Make Purchases Based on An Influencer Post Compared to Other Advertising Types in Canada as of July 2024, by Age Group
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2024, /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/
Izea, Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
ÌÇÐÄÆƽâ°æ, /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/ (last visited July 21, 2026)
Share of consumers who would likely make purchases based on an influencer post compared to other advertising types in Canada as of July 2024, by age group
[Graph], Izea, July 11, 2024. [Online]. Available: /statistics/1553407/consumer-purchase-likelihood-comparing-influencer-posts-and-advertising-canada-age/
